About Us
A pioneer in the textile sector since 2018, our makers weave world-class materials, handcrafted detail, and sustainable practices into every rug.
The Details Matter
For more than 10 years, our makers have approached handweaving as a form of art, working with the finest yarns to craft beautiful, high quality rugs. Each piece is a testament to tradition, honoring centuries-old technique.
The Materials
Our rugs are handwoven with 88% certified New Zealand wool and 12% natural cotton yarns. Wool fibers are enriched with lanolin, a naturally occurring wool wax that’s secreted by wool-bearing animals. This wax contributes to its soft touch, and gives it a hydrophobic nature—in other words, a natural moisture-repellency that causes moisture to bead on the rug’s surface rather than being absorbed right away. The dyes used are azo-free, or low-impact, and free of toxic and carcinogenic compounds. Unlike other machine washable and stain-resistant rugs on the market, ours are free of flame retardant and stain-repellent chemicals.
The Process
Our rugs are meticulously crafted on a handloom by interlocking warp and weft threads, a process that’s similar to making textiles. First, natural cotton yarns are used to create a vertical warp, which serves as the structure around which the rug is woven. Next, the wool yarn is woven horizontally through the vertical warp using a handloom, ensuring that each and every fiber lands perfectly in its place. The edge of each rug is then finished by hand with a simple tonal stripe pattern. Finally, the Gooviedo logo is carefully stitched into place.
Washable Rugs: The Perfect Blend of Hygiene, Comfort, and Convenience
Machine washable rugs are an excellent choice for modern homes, combining superior hygiene, lasting comfort, and effortless maintenance. Designed for durability, these rugs withstand frequent washing without losing their shape, color, or texture, making them ideal for high-traffic areas, homes with pets, or families with young children.
Unlike traditional rugs that trap dust, allergens, and stains, machine-washable rugs can be easily cleaned in a standard washing machine, ensuring a fresh and sanitary environment. Their quick-drying materials and fade-resistant fabrics mean they look as good as new even after multiple washes.
SHOP NOW
SHOP NOW
We’re not interested in contributing to the cycle of one-time use products.
On the contrary, we want to bring a sense of excitement and joy to everyday moments beyond just special occasions. This is why we only work with quality materials and conscious processes that preserve our earth. Our designs, traditional craft, and transparent pricing are how we celebrate the traditions you create in your home.
